![]() We hope that our drinkers will enjoy the tribute we have paid to Mexico’s time-honoured tradition and will pick up a bottle whilst it is available between October and November.” The timing couldn’t be more ideal with Day of the Dead just around the corner and IRON MAIDEN continuing on their sell-out Legacy of the Beast world tour with stadium & arena shows, fittingly, in Mexico and also Brazil (Including 100,000 people at Rock In Rio), Chile & Argentina in September & October. TROOPER Brand Manager, Sam Kennerley, said: “We are delighted to be bringing our loyal drinkers a new, limited edition, look for our award-winning TROOPER. As a result, the sugar skull has become an icon of the Day of the Dead and one that TROOPER has now paid homage with a new look for Iron Maiden’s legendary mascot Eddie in full Day of the Dead costume. One of the most popular parts of the holiday is people turning themselves into skeletons adorning their appearance with flowers and bright colours. ![]() ![]() The practice goes back thousands of years in Latin American cultures. The holiday celebrates the dead and is a time for people to honour their ancestors and loved ones who have passed away and invite those spirits back into their homes to be part of the family once more. Mexico’s Dia de los Muertos (Day of the Dead) is celebrated annually. The beer has, to-date, sold over 25 million pints in over 50 countries around the world. The beer, which scooped a silver medal at the recent International Beer Challenge has been a smash hit for Robinsons and IRON MAIDEN since launching in 2013. IRON MAIDEN and Robinsons Brewery have today announced a new limited edition label for their award-winning TROOPER beer which will be arriving on shelves from October and will be available until the end of November.
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